Concerts on the Desert
When Robert Heyde, the music director at Saint Barnabas Episcopal Church in Scottsdale, Arizona, approached me for the Concerts on the Desert music series for the 2023-2024 season, I saw an exciting opportunity to delve into the diverse themes of each of the eight concerts.
Many clients approach me for event posters, but in today's dynamic marketing landscape, I advocate for a more comprehensive approach. Beyond standalone visuals, I create a versatile title graphic that serves as the backbone for diverse design assets, ensuring a consistent and impactful brand presence across web, social media, print, and more.
This approach maximizes the reach and effectiveness of your project, making every design element work cohesively to capture your audience's attention.
Below is how I guided my client through the creative process for this event:
Step 1: Establish a captivating theme
I kick off the creative journey by developing an iconic title graphic (shown above) that serves as the cornerstone for the entire season. This artwork sets the tone, providing a cohesive look and feel for each concert. Quality is paramount during this phase, as the title graphic becomes the foundation for all subsequent promotional materials. The time invested here pays off exponentially as it forms the basis for a range of stunning deliverables.
Step 2: Create a Library of Design Assets
Once the main artwork is finalized, I go on to craft a variety of design assets. This comprehensive library empowers marketing and communication teams to effortlessly integrate custom graphics into various mediums, including web and event pages, email campaigns, social media promotions, as well as print materials like flyers and postcards. Below, you can see examples of the web assets that are part of the deliverables.
Step 3: Season-Wide Promotion
With the title graphic in hand, we launched a season-wide promotional campaign. This not only serves to build anticipation for individual concerts but also encourages the sale of season tickets at a discounted rate ahead of the first event. The large print poster below is just one example of how the title graphic is strategically utilized across different platforms.
Step 4: Individual Concert Illustrations
Building on the overarching theme, I then crafted unique illustrations for each concert. The images below provide a glimpse into the detailed creation process.
By taking a holistic approach and carefully curating a suite of design assets, I ensure that my client gets the most value from their investment.
If you're looking to elevate your project or event, let me guide you through a process that goes beyond mere visuals, creating a cohesive and impactful experience for your audience. Let's bring your vision to life and make your project a success.